AUDIENCE+CHARACTERISTICS

Audience Characteristics

For information to be utilized at its best, whether it is to inform, persuade, educate or entertain, it must appeal and correspond to its intended audience. Factors that may influence the content and presentation of information are things such as audience size (individual / group), profile (gender, economic/social status, age, employment, ect..) and background (culture, education, language, profiencey with technology, ect..).